Lead generation for commercial cleaning and facility services
Contract leads through search, AI answer engines, email and LinkedIn, run as one motion.
Six reasons commercial cleaning companies call us
Most have already tried paid ads, or an agency that sent rankings instead of enquiries. Recognise any of these?
Leads stop when ads stop
Your pipeline tracks your ad budget almost exactly. Cut spend one month and the enquiries drop the next, so every contract costs the same again.
Growth rides on referrals
Work arrives through property managers who already know you. That is flattering and impossible to forecast, and you cannot staff a crew against it.
The phone is the pipeline
Most of your enquiries arrive as calls nobody logs. If it is not written down, you cannot tell which marketing produced which contract.
AI names your competitors
Facility managers now ask ChatGPT and Google who to hire. Someone gets named in that answer, and if it is not you the enquiry never existed.
Your last agency sent reports
You have the rankings deck and the monthly call. What you never got was a count of how many facility managers actually rang you.
One-off jobs, not contracts
The work that comes in is a single clean rather than a recurring schedule, so revenue restarts from zero at the beginning of every month.
What runs
- Cold email outreach
- LinkedIn outreach
- Appointment setting
- Search and SEO
- AI answer engines
- Lead-capture audit
What it produced
A Pennsylvania commercial cleaning company. Organic clicks up 2,270%, from 46 a month to 1,090, and four to five commercial leads a month since November 2025, counted across the form and the phone.
4–5
Commercial leads / mo · average since Nov 2025
+2,270%
Organic clicks · 46 → 1,090 / mo
Six markets we refuse to email
A different rule in every country, and getting it wrong exposes you, not your agency.
| Market | What we run | Why |
|---|---|---|
| United States | Email and LinkedIn | CAN-SPAM. Opt-out model, honest headers, a working unsubscribe in every message. |
| United Kingdom | Email and LinkedIn | PECR treats limited companies, LLPs and public bodies as corporate subscribers, so B2B email is lawful without prior consent. Sole traders are not, and we exclude them. |
| Ireland, Netherlands, Sweden, Norway, Finland | Email and LinkedIn | Business contact under legitimate interest. We write to people about their job, with a way to opt out in every message. |
| France | Email, carefully | B2B permitted where the message genuinely relates to the professional role. |
| Germany, Austria, Spain, Italy, Poland, Belgium, Denmark | LinkedIn only | These markets need consent before you can email a business. German law gives business recipients no exemption, and Denmark applies the same requirement to business recipients. We will not send there, and we will say so instead of taking the budget. |
Not legal advice. Where your situation is borderline we will say so and recommend you take advice first.
Check your marketsQuestions we get asked
We only serve a few counties. Does national content help us at all?
Not directly, and that is worth saying. National cost guides build the authority that lifts your local commercial pages, which is exactly how the Ziva engagement worked. The national traffic is the mechanism, not the result.
Our buyers are facility managers, not people who search. Does inbound reach them?
Some of them, not all. Facility managers do search before they shortlist, usually on cost and scope questions. The ones who never search are who the email and LinkedIn side is for, which is why both run together.
How is this different from the lead-selling services we already pay for?
A shared lead is sold to four of your competitors before you call it. This builds a channel you own, so the enquiry arrives only at you and keeps arriving after you stop paying.
Can you email facility managers in Europe?
In some countries, yes. Seven markets require consent before you can email a business and we route those to LinkedIn instead. The full per-market position is published rather than discussed on a call.
Thirty minutes, a written plan, no charge
You leave with the markets you can lawfully reach, what the first ninety days look like, and a real number. Free, whether you hire us or not.