Inbound lead generation through SEO and AEO
Your buyers search Google and they ask an AI, and the two increasingly return the same sources. CRESCO builds the content that makes you one of them.
Real results from Ziva Cleaning Services, measured in Google Search Console
4–5 / mo
Commercial leads
average, web and phone
+2,270%
Organic clicks
46 → 1,090 / mo, YoY
Four things get built. You own all of them.
Entity & topical mapping
The subjects the engines already connect you with, and the ones you need to own. Everything else on the plan is built on top of this.
Keyword & question clustering
Your buyers ask real questions in real words. We group them by intent so every page you publish earns the search it was built for.
Answer-ready content
Long articles by people who know the subject, laid out so an engine can lift a clean answer straight out and name you as the source.
AI-visibility tracking
Each month we check where you show up and get quoted across the AI engines, then tune the library around what is actually working.
What this does that traditional SEO does not
| CRESCO | AI Tools | Traditional Agency | Freelancer | |
|---|---|---|---|---|
| Ranks in Google search | ~ | ~ | ||
| Cited by AI engines (AEO) | ||||
| Entity & topical authority | ~ | |||
| Human expert oversight | ~ | |||
| Production at scale | ||||
| Reportable pipeline metrics | ~ | |||
| Covers the full buyer journey | ~ |
Six stages, one outcome: leads
One plan, applied end to end, so the work builds on itself across both Google and the AI engines.
Audit & entity definition
We audit what you have now, mine your Search Console, and define the entities you need to own before a word is written.
The content plan
Pillar pages, supporting articles and a map of what each one is for, so they build on each other instead of competing for the same query.
Answer-ready production
People who know the subject write to that plan, structured for Google and the AI engines: clear answers, entities, schema and citations.
Internal-linking system
Anchor text, link depth and pillar-to-cluster flow, so the authority one page earns moves to the pages that actually convert.
Optimization & validation
We pressure-test your rankings and citation share against live data, then refine the pages rather than guess at what moved.
Monitoring & iteration
Monthly reporting on leads, clicks and AI visibility, plus a refresh schedule that catches older pages before they go stale.
No quote until the plan exists
A new inbound system generating traffic that converts
Ziva Cleaning Services
New content and a rebuilt site moved Ziva off paid ads and onto organic search.
Read case study4–5 / mo
Commercial leads
+2,270%
Organic clicks
The first thirty days, without us
- 01
Audit existing content
Inventory what you have, what ranks, and what AI engines already pull from.
- 02
Define your entities
Pin down the topics and entities you need to own to be the answer.
- 03
Map questions to pages
Match real buyer questions to the page that should win each one.
- 04
Rewrite key pages
Rewrite your most important pages so Google and the AI tools can quote them.
- 05
Strengthen internal linking
Wire pillars to clusters so authority flows where it converts.
SEO & AEO: timelines, process, and results
What is Answer Engine Optimization (AEO)?
+
Content laid out so the AI engines can pull a clear answer and credit you for it. SEO earns you a ranking, AEO earns you a citation, and your buyers now use both.
How long does it take to see results?
+
Longer than paid, and we will say so on the call. An established domain can move inside a quarter; a newer one usually takes two to three before the compounding shows.
How does CRESCO approach SEO + AEO differently?
+
We plan the whole library before writing any of it. Every piece has a job and links to the others, because volume without that plan is just cost.
How does AEO work alongside SEO?
+
They rest on the same thing: content that is trustworthy, organised and clear about its subject. We build once for both rather than running two budgets.
What metrics should we track?
+
Leads first, then clicks on the questions your buyers ask and how often the AI engines quote you. Reported monthly, with the source next to each number.
What results can we expect?
+
Compounding visibility over two to three quarters. As a benchmark, Ziva now averages four to five commercial leads a month with organic traffic up 2,270%.
Get found by the buyers already looking for you
A 30-minute call to work out where you can win in Google and AI search, and what it would take to get there.