Appointment setting
Replies worked the same day, qualified against the criteria you set, and booked into your calendar with enough context to open the call properly.
A reply is not a meeting
The gap between someone answering and someone turning up is where most outbound quietly dies. Four things close it.
Replies worked daily
Every reply is read and answered the same working day. A positive reply that sits for three days converts like a cold one, which is the most common way a campaign quietly fails.
Qualified against your criteria
You define what counts: company size, the role you need in the room, the markets you serve. We do not loosen it to make a weekly number look better.
Booked into your calendar
The meeting goes straight into your calendar rather than into an inbox for someone to chase. You see it appear, with the context attached.
Briefed before you join
You get who they are, what triggered the outreach, what they replied, and what they asked. Enough to open the call properly rather than reading a name off a screen.
Questions we get asked
What counts as a qualified meeting?
Whatever you say it is, agreed in writing before launch. Typically it is the right role, a company inside your ICP, in a market we can lawfully reach, who has agreed a specific time.
Who works the replies?
The person who scoped your engagement. No junior pool and no offshore floor, which is the same promise as everything else we run.
What happens to a no-show?
We follow up and rebook. A no-show is not a booked meeting and we do not count it as one, which matters if anyone is reporting numbers back to you.
How many meetings should we expect?
We will not put a number on this page. We have not run enough of our own outbound to publish one honestly, and any agency naming a meeting count before seeing your ICP and list size is guessing. You get a specific expectation on the call.
Is this different from hiring an SDR?
You are right that a hire gives you more control. It also costs a salary, a ramp, a manager and a tool stack before the first meeting happens. You rent this instead, and you stop at the end of the term.
Do we have to buy the whole outbound service?
Appointment setting sits on top of outreach, so it needs something generating replies. If you already run your own sending and want the replies worked, say so on the call and we will scope just that.
The rest of the motion
Appointment setting needs something generating replies. That is the outbound service: trigger-based lists, cold email from warmed domains, and LinkedIn.
Priced in writing before anything gets built
A 30-minute call, and then it comes to you in writing. What qualifies a meeting, which markets you can lawfully reach, and what it costs.