The phone rings without the ad spend
A topical authority architecture, AEO-ready content, and a service-page rebuild made Ziva the answer their market searches for.
- 4–5 commercial leads / mo on average
- +2,270% organic clicks (≈24×)
What it produced
4–5 / mo
Commercial leads · average since Nov 2025, web and phone
+2,270%
Organic clicks · 46 → 1,090 / mo
Clicks: Ziva's Google Search Console, year over year. Leads: an average across the form and the phone since November 2025.
Get a free auditWorking with CRESCO has brought us intentful and predictable traffic that has proven to scale to our needs.
Eugenio Deschamps
COO, Ziva Cleaning Services
The problem with renting clicks
Paid acquisition was working, but on a treadmill. Every dollar of growth needed a dollar of new spend, and organic inbound was effectively zero.
AI Overviews and Perplexity were already changing how buyers found providers. The brands getting cited were publishing structured content. Ziva was not among them.
Renting clicks
Lead flow depended on paid acquisition. The day spend stopped, the pipeline stopped. That put a hard ceiling on growth, with effectively zero inbound from organic.
No topical authority
The site ranked for the brand name and a handful of long-tails. There was no defensible position on the cluster of commercial-cleaning queries Ziva should own.
AI search disruption
AI Overviews were already pulling answers for "cleaning service" queries from competitors. Ziva was nowhere in the citation set.
4 interventions that turned search into leads
01
Local SEO infrastructure
Service-area architecture, GBP optimization, location-based service pages, citation hygiene. The foundation for ranking in the local pack and the AI-pulled answer set.
02
Topical authority build-out
A clustered roadmap across the buyer journey, each piece reinforcing the rest through internal linking.
03
AEO-ready content structure
Self-contained opening paragraphs that answer the query directly. FAQ schema on every post. Extractable data points throughout. Built for AI engines to cite from day one.
04
Service page architecture
Information architecture, CTA placement, conversion-rate optimization. We turned the qualified clicks into leads, not just traffic for its own sake.
4 to 5 commercial leads a month, on average
Pipeline
Commercial leads, average
4–5 / mo
From effectively zero inbound to an average of four to five a month across the form and the phone. The service pages turned clicks into leads.
Traffic
Organic clicks, year over year
+2,270%
Monthly organic clicks went from 46 to 1,090 between May 2025 and May 2026. Each new pillar lifted the content around it.
The kind of commercial leads organic now brings in
A sample of the commercial leads this has brought in. The high-value, recurring commercial accounts Ziva couldn't reliably reach before.
On recurring schedules
- Churches, twice a month
- Medical and medspa offices, cleaned to clinical standard
Large footprint
- A 20,000 sq-ft manufacturing plant
- A country club: daily restaurant, restrooms and event space
Subcontracted by the trade
- A national facilities-management company
- A restoration company, subcontracting the cleaning
Now the answer AI gives
Ask Google’s AI Overview who to hire for commercial cleaning in Berks County. Ziva is named first, quoted from the articles we wrote.
A site built to turn visits into booked jobs
SEO and AEO structural from day one. Fast, crawlable, and built so every page can rank, get cited, and convert.
- Service-area and location architecture for local intent
- Answer-ready structure and schema on every page
- Conversion-first layout: clear CTAs, fast load, mobile-first
What we delivered
Strategy & content
SEO & AEO
Topical authority architecture, answer-ready content production, and AI-visibility optimization across Google and the AI engines.
CRESCO
Design & build
Website Development
A conversion-first website rebuild with SEO + AEO infrastructure structural from day one: fast, crawlable, and built to convert.
CRESCO
Art direction
Brand & Identity
A new logo and color palette, created in partnership with a dedicated brand studio.
Brand partner
The authority is built. Now it points at the counties that pay.
National authority first
Ziva ranks for the cost questions buyers ask before they hire a cleaner, which is why the clicks compound instead of arriving once.
Then aimed at the counties
The local commercial pages went live in August and are already indexed and drawing their own traffic.
Each layer makes the next cheaper
That is what a content programme looks like when it is working.
Four things this engagement taught us
Published because a case study that only lists wins is not much use to the next client deciding whether to start.
The national pages compound first
Almost all of the organic traffic arrives on cost guides written for a national audience, and that is what built the authority. The commercial pages aimed at the counties Ziva actually sells into went live later and are still being pulled up behind them.
If you do not count the phone, you undercount the work
Ziva was not logging inbound calls when we started, so for months the only visible enquiries were the ones that came through the website form. The real number only appeared once we asked for the call detail too, which is why the published figure is an average across both.
Month one looks like nothing is happening
The first ranking movement showed up around months two and three, and the compounding came after that. Anyone promising a different curve on a site with no existing authority is guessing.
Page two is a stage, not a failure
The local commercial pages are not on page one yet. They are indexed, they are climbing, and the authority built above them is what carries them. We would rather say that than claim a page-one position we cannot evidence.
Get the same audit Ziva got
A 30-minute call. We will tell you whether the same approach fits your market, and what the first 90 days would look like.