Lead generation for B2B SaaS companies
Demand that does not reset every time the paid budget is reviewed.
Six reasons B2B SaaS companies call us
Most have already tried paid ads, or an agency that sent rankings instead of enquiries. Recognise any of these?
CAC climbs every quarter
Paid is still working but it costs more for the same result each quarter, and the board has started asking what happens when it stops working entirely.
Content that nobody reads
You publish consistently and the traffic is flat. The posts rank for terms your buyers never type, because nobody mapped the subjects before the writing started.
AI names your competitors
Buyers ask ChatGPT which tool to use before they ever reach a comparison page. Someone is named in that answer, and your category page is not it.
Trials, not conversations
Self-serve brings you signups who were never going to pay. The accounts worth having need a conversation, and nothing in the funnel starts one.
Outbound burned you once
A previous agency or SDR hire sent volume from your main domain, the deliverability never recovered, and the team is understandably wary of trying again.
Sales and marketing disagree
Marketing reports leads, sales says none of them are real, and nobody has a shared definition of what qualifies. Both are measuring something true.
What runs
- Cold email outreach
- LinkedIn outreach
- Appointment setting
- Search and SEO
- AI answer engines
- Lead-capture audit
Where the proof is, and is not
There is no published CRESCO case study in B2B SaaS. The one engagement we publish in full is a commercial cleaning company, and its figures belong to that vertical. What transfers is the method, the per-market sending policy and who does the work; the numbers do not, and we will not imply otherwise.
See the one we do publishSix markets we refuse to email
A different rule in every country, and getting it wrong exposes you, not your agency.
| Market | What we run | Why |
|---|---|---|
| United States | Email and LinkedIn | CAN-SPAM. Opt-out model, honest headers, a working unsubscribe in every message. |
| United Kingdom | Email and LinkedIn | PECR treats limited companies, LLPs and public bodies as corporate subscribers, so B2B email is lawful without prior consent. Sole traders are not, and we exclude them. |
| Ireland, Netherlands, Sweden, Norway, Finland | Email and LinkedIn | Business contact under legitimate interest. We write to people about their job, with a way to opt out in every message. |
| France | Email, carefully | B2B permitted where the message genuinely relates to the professional role. |
| Germany, Austria, Spain, Italy, Poland, Belgium, Denmark | LinkedIn only | These markets need consent before you can email a business. German law gives business recipients no exemption, and Denmark applies the same requirement to business recipients. We will not send there, and we will say so instead of taking the budget. |
Not legal advice. Where your situation is borderline we will say so and recommend you take advice first.
Check your marketsQuestions we get asked
We already have a content team. What would you actually add?
If they are producing well, probably not production. What is usually missing is the plan underneath it: the entity map, the clustering, and the linking that makes the hundredth post stronger for the ninety-nine before it.
Will cold email hurt our main domain?
It would, if we sent from it. We never do. Outreach runs on separate authenticated domains warmed over weeks, so your product and billing mail keeps the reputation it depends on.
How does this work alongside paid?
Keep paid running. Switching it off while organic builds is how companies create a gap they then blame on the new channel. Move the budget as the organic share grows, not before.
Do you have a published SaaS case study?
No. The one engagement published in full is a commercial cleaning company. The approach is the same and the proof is not, and we would rather you knew that before the call than after it.
Thirty minutes, a written plan, no charge
You leave with the markets you can lawfully reach, what the first ninety days look like, and a real number. Free, whether you hire us or not.