The person who scopes it is the person who runs it
Your buyers ask Google and they ask an AI. Both pull from content clear enough to lift an answer out of, which is a different standard from simply ranking well.
Most content is written to be published. Ours is written to bring you buyers.
A growing share of research never produces a click
The engine writes the answer itself and names a few sources underneath it. Being one of those sources is the job now.
That is not a separate discipline from SEO
Same foundations: clear entities, defensible expertise, and enough authority that quoting you is safe.
So we build once, for both
What earns a page-one ranking is what gets a paragraph lifted into an AI answer. Treating them as two budgets loses both.
Four stages, all of them pointed at leads
Same sequence whether you are a ten-person services company or a Series A SaaS. What changes is the depth at each stage, never the order.
01
What your buyers actually search
The subjects you need to own and the questions your buyers really type. Nothing gets written until this exists, because volume without it is just cost.
02
How the work gets made
The plan, the briefs, the linking rules and the checks that hold quality steady once volume rises. This is the part most agencies skip.
03
Writing, then checking it
People who know the subject write to that plan. Then we check it against what actually ranked, what got quoted, and what turned into a lead.
04
Compounding into pipeline
Refresh cadence, expansion into the subjects next door, and reporting that ties your visibility to pipeline rather than to sessions.
The promises that cost us deals
Every one has lost us business at least once. An agency that will bend them for you will bend them about you.
Six months, stated up front
Organic compounds or it does nothing. We hold the minimum because shorter engagements produce charts instead of enquiries, and we would rather lose the deal.
Senior-led, not outsourced
The person who scopes your engagement is the person who runs it. No junior pool, no offshore floor, no handover once the kickoff call ends.
The system, not the position
Nobody controls what Google ranks or what an LLM decides to cite. What you get in writing is the schedule, the reporting and the work itself.
Every number is defensible
Each figure on this site traces to Search Console, GA4 or records the client keeps. We publish the starting number next to the percentage.
An inbound system generating leads every month
Ziva was drawing 46 organic clicks a month when we started. Figures from Google Search Console, twelve-month comparison.
4–5 / mo
Commercial leads
average since Nov 2025, web and phone
+2,270%
Organic clicks
46 → 1,090 / mo, YoY
This works if you can live with month six
B2B SaaS, commercial services and professional services, across the US, UK, Ireland and Northern Europe.
A real business behind the search
Something to sell, someone to answer the phone, and a margin that survives a marketing spend. Organic works fastest where demand already exists.
You can live with month six
If you need leads in three weeks, buy ads. We will tell you that on the call rather than take a retainer we know will disappoint you.
You want a system, not a word count
Clients who count articles get articles. Clients who buy a plan get visibility that builds on itself, and we are built for the second kind.
Thirty minutes, a written plan, no charge
A 30-minute scoping call. You leave with a written plan and a real price, free, whether you hire us or not.